This is about plain old regular potato chips. No flavors, no ridges and no baked thingies. So what to heck is up with Lays? Very expensive and it is rare that I can find anything other than broken pieces in the bag. Not a big snack eater but like a few chips with my sandwich. The private label chips I get at Aldis are much better tasting and have a bunch of whole chips. Lays - crappy pieces... Anyone else notice this?